Cable Network Commercials

The major cable network I watched was TLC, the learning channel. The type of programming this network airs includes science, history, adventure, and even behavioral documentaries and shows. As I watched TLC, I noticed the commercials that would air during each commercial break.

Take for example the “Reveal” fragrance by Halle Berry. It is a thirty second commercial that is geared to the female audience base. It appeals to the female audience by creatively tying in an emotion of love to the fragrance and using a credible and strong celebrity figure like Halle Berry. I see this commercial as classy and genuine.

Then there is the Dole fruit cup commercial. Its objective was to provide women with children with a healthier option from other fruit cup products that does not have sugar, corn syrup, or other artificial sweeteners. This commercial is both informative and has a very specific target audience.

These commercials aired on TLC differ from the ones seen on the major networks. The major networks gear their advertising toward a larger audience base. This can be best demonstrated by the variety of commercials they air. Take for example the iPad commercial, it is geared toward tech savvy consumers.

Then there is the Ricola cough drop commercial. It does not necessarily have a specific target market. The commercial can appeal to parents, college students, or even the general public that may or may not be sick.