Sales Promotions

CONSUMER-ORIENTED PROMOTIONS:

Ho-Chunk Gaming Casino’s “$1,000,000 Ho-Chunk Summer” promotion offers casino players a chance to win their share of the million dollars. The winner is selected at random from those individuals that play on a “hot seat” slot machine. I would consider this sales promotion to be very effective due to the amount of money being offered and the fact that customers have to play in order to have a chance to win.

              Crossroads County Market coupons are given out each week for the end of April and throughout the month of May. I would not consider this type of sales promotion to be effective due to the fact that these coupons were sent to my household in the form of a booklet and all the coupons offered can only be redeemed at a particular week in the month. This would not be an issue; however, I do most of my shopping Stevens Point and hardly go to Wausau for my grocery shopping. The fact that I can only redeem these coupons at a Crossroads County Market limits my ability to use this coupon. The Crossroads County Market in Stevens Point has been renamed “Trig’s County Market” and would not be valid at the location. I would consider using this coupon to be inconvenient and as a result ineffective.

TRADE-ORIENTED PROMOTIONS:

This Point of Purchase display for music is electronic operated and consumers can make a selection of which CD album they would like to hear a sample track available. This POP display is an effective sales promotion as the customer is able to sample the music before they decide to purchase it.

 

            Every Day Low Pricing (EDLP) is used to sell customers regularly low priced products to retailers. Although this strategy has been effectively implemented throughout Wal-Mart stores, this strategy may not be effective for marketers trying to build market share or spike up sales that are falling behind.